Primary market works.
Straight from the publisher to you.
You may have heard of auction houses and galleries, but you might not know that all art sales fall into one of two categories: the primary art market and the secondary art market. And the distinction is an important one.
The primary art market is where every artwork starts out when it is first made available for sale. Whether that sale happens directly through an artist or (more typically) through a gallery that is exhibiting the artist’s work, this moment in an artwork’s life usually sets the precedent for future sales.
The team at Lougher work with the best publishing houses in the world to bring you the very best in contemporary art editions.
You may have heard of auction houses and galleries, but you might not know that all art sales fall into one of two categories: the primary art market and the secondary art market. And the distinction is an important one.
The primary art market is where every artwork starts out when it is first made available for sale. Whether that sale happens directly through an artist or (more typically) through a gallery that is exhibiting the artist’s work, this moment in an artwork’s life usually sets the precedent for future sales.
The team at Lougher work with the best publishing houses in the world to bring you the very best in contemporary art editions.