Art Basel, the unparalleled nexus of the international art world, has once again solidified its position as the premier event for art lovers, collectors, and investors alike. As the 2025 edition kicks off here in Basel, Switzerland, we're dissecting the key trends and unforgettable moments that shaped this year's fair. In this comprehensive editorial, we'll guide you through our highlights from Art Basel 2025, offering insights into the vibrant contemporary art market, the fascinating resurgence of blue-chip ‘classic’ artists, and the enduring appeal of high-calibre editions.
Unlimited: Grand Scale, Grand Vision in Contemporary Art
The "Unlimited" sector, Art Basel's innovative platform for ambitious, monumental works, consistently redefines the boundaries of a traditional art fair. It offers exhibitors a unique opportunity to present colossal sculptures, expansive video projections, boundless wall paintings, and immersive installations that transcend the typical art fair stand. Curated by Giovanni Carmine, Unlimited allows for an unparalleled engagement with contemporary art on a grand scale, often featuring works created specifically for this unique environment.


Yayoi Kusama at Unlimited
Among the standout presentations, Yayoi Kusama's installation, "Let's Go to a Paradise of Glorious Tulips," captivated audiences at Unlimited. Featuring a soaring doll figure, vibrant flowers, and dogs, this sculptural ensemble is a rare grouping in Kusama's celebrated practice, forming a joyous and interactive scene that speaks to her distinctive artistic vision.
Pictured: Yayoi Kusama at Unlimited
Oscar Murillo at Unlimited
Oscar Murillo's "Masses, disrupted frequencies" in the Unlimited sector offered a powerful exploration of memory and geopolitics. Building on his long-running "Frequencies" project, Murillo repurposed canvases from schools around the world, overpainting them with intense blue oil stick. This monumental work acts as both an archive and an intervention, inviting contemplation on global connections and the complexities of shared histories.
Pictured: Oscar Murillo at Unlimited
Gallery Highlights: A Focus on Enduring Quality and Master Editions
This year's fair saw leading galleries present meticulously curated booths, often highlighting editions and significant works by artists with established market presence, underscoring a trend towards investment in enduring artistic legacies.

Victoria Miro's Diverse Collection
Victoria Miro, a gallery renowned for nurturing talent, presented a diverse selection spanning established and emerging artists. While specific highlights for 2025 included Yayoi Kusama at Unlimited, their main booth featured works by artists such as Flora Yukhnovich, Alice Neel, and Grayson Perry, showcasing a breadth of contemporary painting and a continued interest in strong artistic narratives.
Pictured: Flora Yukhnovich at Victoria Miro
White Cube's Stellar Line-up
White Cube returned to Art Basel with an impressive roster of artists, including works by Peter Doig, Antony Gormley, and Danh Vo. Notably, Danh Vo's large-scale work "In God We Trust" (2020) at Unlimited was a poignant reimagining of the 1777 US flag using steel and firewood. The presence of such iconic contemporary artists further cemented the gallery's commitment to showcasing influential figures in the art market.
Pictured: Antony Gormley and Danh Vo at White Cube at Unlimited

Stephen Friedman Gallery's Curated Masterpieces
Stephen Friedman Gallery’s presentation was a deliberate response to the current art market climate, focusing on "masterpieces that transcend market cycles." As founder Stephen Friedman noted, the aim was to encourage collectors to "look beyond short-term trends." This included a powerful presentation of Jaune Quick-to-See Smith's "I See Red: Indian Heart" (1993), a significant painting from her groundbreaking "I See Red" series that fuses personal and historical narratives, confronting colonial violence through a unique visual language of layered paint, collage, and text. The gallery's focus on such impactful works by artists with established critical acclaim points to the increasing emphasis on high-quality editions and original works by blue-chip artists.
Pictured: Deborah Roberts at Stephen Friedman
Art Basel 2025: A Beacon for the Art Collector and Investor
Art Basel 2025 has once again demonstrated its pivotal role in the global art market. The fair's recent edition revealed much more than just market preferences; it highlighted a significant shift in art collector behaviour. There is a deepening appetite for contemporary art that speaks to historical lineage, cultural critique, and conceptual rigour. The observable return in popularity of blue-chip ‘classic’ artists, particularly evident in the strong demand for significant editions and established works, signals a discerning shift among collectors towards proven value and lasting artistic merit. Blue-chip artists are not just back in favour—they are central to this new wave of mindful collecting.
From the awe-inspiring scale of the Unlimited sector to the carefully curated booths of leading galleries, the fair provided invaluable insights into current art market trends and future directions. Meanwhile, the ongoing strength of editioned works, from Yayoi Kusama to Grayson Perry, proves that accessibility and prestige can coexist within the art world. As fair-goers and art investors look to balance long-term value with contemporary relevance, the demand for strategic curation has never been higher.
This edition of Art Basel underscores the fair's importance not just as a marketplace, but as a vital hub for cultural exchange and intellectual discourse in the contemporary art world. For art lovers and collectors seeking reliable art market news and updates, Art Basel remains the essential reference point, offering a glimpse into the enduring power and evolving landscape of the art world.

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