Where History Meets Innovation
Revisiting Frieze Masters 2025
Running alongside Frieze London in Regent’s Park, Frieze Masters 2025 brought together 137 galleries from 27 countries, showcasing works spanning antiquity to the late 20th century.
The fair’s unique curatorial vision — bridging past and present — continues to position it as a cornerstone of London’s autumn art season and a highlight in the international art fair calendar.
Why Frieze Masters Is Significant
Unlike its contemporary sibling, Frieze Masters delves deep into art history and legacy. It offers collectors a rare chance to explore centuries of artistic achievement in one setting, from Old Masters and Renaissance treasures to modern and post-war icons.
For London’s art community, Frieze Masters brings a refreshing sense of perspective and continuity — reminding visitors how the past constantly informs the present.
Top Sales and Highlights
Frieze Masters 2025 was rich in standout works and headline-making sales:
• Peter Paul Rubens, Hercules as a Gladiator, was the star attraction at Salomon Lilian’s booth.
• A rare Ptolemaic quartzite relief of the god Andjety captivated visitors at ArtAncient.
• Modern works by René Magritte ($1.6M), Marcel Duchamp ($1.35M), and Alina Szapocznikow ($1.2M) underlined the fair’s cross-century commercial appeal.
These sales reaffirm Frieze Masters’ strength as both a market driver and a museum-quality showcase.
Key Themes at Frieze Masters 2025
🕰️ Dialogue Across Time
Frieze Masters 2025 encouraged collectors and curators to see connections across centuries — from classical sculpture to surrealist modernism — inviting reflection on art’s evolving language.
💼 New Collecting Trends
Collectors are expanding beyond contemporary art, embracing cross-category collecting that mixes antiquities with mid-century design and modern painting. Frieze Masters reflects and amplifies that shift.
🌏 Expanding Geographies
Art from South Asia, the Middle East and Africa featured more prominently this year, broadening the traditional narrative of European art history and enriching the fair’s cultural depth.
Lougher’s Favourites from Frieze Masters
We’re delighted to share Lougher’s Favourites from Frieze Masters 2025, a selection that captures the beauty of timeless craftsmanship and historical resonance.
David Hockney, Bridget Riley, Josef Albers and Alighiero Boetti seemed to be the favourites across all the booths.
Patterns were at the forefront of many works, whether contemporary or older.
Frieze Masters 2025 proved that great art transcends time. By placing centuries of creativity in dialogue, the fair reminded us how history continues to inspire innovation.
Together, Frieze London and Frieze Masters reaffirmed London’s reputation as a global capital of art, a city where collectors, creators and dreamers meet to celebrate the enduring power of imagination.
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